Reporter 07: The Pitch, and the Shapes a Story Can Take

How to pitch an enterprise project so an editor can say yes, and how to choose the form a story takes for a reason rather than a habit. The five parts of a pitch, what a refusal actually tells you, matching a shape to the question rather than to the material, and what a newsletter, a social-first piece, and a short video each demand that the others do not.

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