Sales and promotions (/admin/marketing)
A sale is a price cut with no code to type. Everyone who opens the course or bundle page sees the new price, with the old one struck through beside it. A promo code is the other half: a code you give to one person or one list. Both work at the same time, and a code still discounts a course that is already on sale.
Starting a sale
In Sales and promotions, fill in:
- Name, what you would call it out loud ("Back to school"). Learners see it beside the price.
- Applies to, one course, one bundle, or everything in your school.
- Discount, percent off, dollars off, or Free.
- Starts, leave blank to start immediately.
- Ends, leave blank to run indefinitely and stop it yourself with End now.
What learners see
The list price appears struck through in red, and the sale price beside it in green (or Free). Screen readers announce it as "was $19, now $9", so nobody hears the old price as the real one. Checkout charges the sale price, and a sale that reaches Free enrolls the learner straight away with no card and no payment step.
Rules worth knowing
- A sale on one course beats a school-wide sale on that course, even if the school-wide one is bigger. Your specific decision about that course wins.
- Otherwise, when two sales overlap, the bigger discount applies.
- A sale never raises a price and never charges for an already-free course.
- Sales do not apply to subscription pricing yet.
- Your list price is never overwritten. Ending a sale puts the original price straight back, because it was never changed in the first place.
Ending one
End now stops it immediately and prices return to normal. The sale stays in the list, marked ended, so you can still see what you offered and when.